ADD was born in 1999 with the desire to transform the vision of the outerwear into down, from a product aimed at responding only to practical needs to an aesthetically relevant element of the wardrobe.
Add purposes itself with 4 pillars that summ up the brand dna: lightness, a tangible product feature that evokes an attitude towards life. Design, where form & function converge, always in fashion but not necessarily trendy. Value, as perceived in the long lasting quality, and Embracing, a metaphor for comfort, a sense of belonging, a statement for equality..
Add purposes itself with 4 pillars that summ up the brand dna: lightness, a tangible product feature that evokes an attitude towards life. Design, where form & function converge, always in fashion but not necessarily trendy. Value, as perceived in the long lasting quality, and Embracing, a metaphor for comfort, a sense of belonging, a statement for equality..
