AFAR products are inspired by the nature, soul and energy of Ethiopia.

Much of the cotton used for the AFAR bags comes from small farmers' cooperatives in North East Ethiopia where cotton is still grown using traditional methods.

The leather used for AFAR products comes from Zebu, the progenitor of all cattle living on the Ethiopian highlands where it is bred to help farmers plow the fields.

The pigments that are used to dye tissues are extracted from the earth and some local plants.